The next big ideas come from inspired people.
Where do you go for marketing inspiration?
Without inspiration you would have no creativity. No great advertising or design. No great anything. Inspiration is the spark that gives you a new lens of focus, allowing you to isolate insights that are striking and compelling, and to create more freely. Inspiration doesn’t come easy, and it isn’t automatic. And there is no formula. But below is a check list to help foster creative inspiration.
Everyone is inspired by one thing or another, so why are some people able to turn that into action to meet or exceed their goals? Maybe Thomas Edison was right and genius is really 1% inspiration and 99% perspiration. You need to combine inspiration with motivation and plenty of perspiration to achieve greatness. Sometimes BIG Ideas do spring from nowhere, but usually you need to work for it. And work at it hard.
Being exposed to inspirational things makes people happy and often emotional. Think about the last time you “could a had a V-8” — an epiphany, a stroke of genius or an aha moment. You were pleased, motivated and probably smiled. When the light bulb goes off and you have an idea, you feel good about yourself, and those around you can feel it as well. Inspiration can be long lasting or it can be fleeting, but it will always make you happy, sometimes emotional, and leave you with a strong sense of well-being.