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What are the Benefits to Companies Using Social Media?

Today, social media acts as one of the most important tools in a company’s arsenal. With social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube sporting their user-friendly interfaces, companies now have the ability to continuously manage and sculpt their “public profile” at their fingertips. All of this while instantly and conveniently being able to connect with hundreds of thousands of potential customers in their community.

Companies large and small are realizing how powerful and effective these free (!) tools truly are. In terms of the immediate (and obvious) benefits alone, social media marketing has become a staple in assisting companies to stay relevant and attract new customers. Because of this, the ever-increasing popularity of social media continues to skyrocket and help drive new communication trends, especially upon those mobile consumers.

Social media is no longer an option for companies; it is a necessity for survival and growth. With that statement being made, here is a list of key benefits for companies using social media:

Brand Awareness
It’s no secret that social media has enabled companies to increase their “footprint” and reach new sets of eyes and ears. With one simple click, your message is delivered to a sea of social media-savvy readers that fall within your target audience, exposing your company’s profile, content, and contact information all for the better.

Brand Voice
Your company has a voice; let it be heard. Social media is an incredible tool for highlighting who your company is, what it’s about and how it operates on a day-to-day basis. Go ahead, introduce yourself.

Engagement and Communication
Provide a rich customer experience using social media acting as your driving force. Post, tweet, like, follow, comment – these forms of social engagement will help you establish and build relationships with your friends and followers. Sure, content is king, but communication is what allows your company to flourish. From a customer service standpoint, the fact that your company can deliver quick responses by utilizing social media through open forms of communication could just be the ticket that separates you from your competition.

Valuable Insights
Campaign performance and being able to understand who is engaging with your brand is vital to your company’s success. From an analytical perspective, paid social media efforts (like Facebook ads) have allowed companies to easily track, measure, and understand the effectiveness of their marketing/advertising efforts. What about real-time results? Yep, social media platforms can handle that too.

Increase Web Traffic
Direct existing and potential customers to your website and/or blog to further connect with them. Social media is a great driving force for all website traffic. Again, paid social media ads for your company can pay off big here. Location, demographics, interests, behaviors, etc. can all be specifically selected to make sure that you’re targeting, reaching and guiding your audience back to your website.

Easily showcase your company’s products, services, news, awards, volunteering/non-profit efforts and more. Content sharing is the name of the game when it comes to social media. Don’t be afraid to display company achievements and recognitions. Recognition and reputability are major factors when it comes to a lot of decision-makers actions.

From a discoverability aspect alone, social media should be on your company’s forefront when making its next marketing, advertising and/or branding decision.