The next big ideas come from inspired people.
Where do you go for marketing inspiration?
We all seek inspiration. Sometimes, it finds us. Inspiring people is a difficult art, but being inspired is relatively easy. That’s an interesting irony.
We’ve all attended seminars, professional conferences, personal retreats, workshops and the like. Inspiration is a cottage industry. We leave with goose bumps, vows and resolutions. But, what really happens? All too often we sink back into our daily efficiencies and the inspiration wears off.
The most difficult challenge to capitalizing on inspiration is channeling it. How do you take that 1 percent and leverage it? What does Edison’s 99 percent really mean? This post is the first of a series to help you understand that concept.
Inspiration has provided your “attitude adjustment.” Now, what are you going to DO about it? How do you activate your inspiration? Does your newfound purpose require a greater time commitment? Then begin your work an hour earlier, extend it an hour later, or both. Does it require sharper concentration? Then eliminate the distractions. Turn off your email (the greatest distracter). Log off of social media sites. Hide your cellphone. Don’t get caught up in the minutiae. Think macro, not micro. Whatever it is, take tangible steps to improve your focus.
Is there anything more counter-productive to inspiration than the sentiment “This is the way we’ve always done it”? The fear or unwillingness to explore new processes is an inspiration-killer. Flexibility requires change. Change implies risk. So let’s not just talk about change…
This is change in action. Assess your relationships and systems. Re-think HOW you accomplish things by confronting obstacles and considering ways to overcome them. Do the due diligence and then have the courage to act. In the land of inspiration, there are no sacred cows, just workhorses.