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New Year, New You?

You’ve made it; it’s 2017!

As I’m sure you know, along with the new year comes new goals, a new hope, and, perhaps, a new you – a rejuvenation if you will.

For many of us (myself included), we typically decide on a New Year’s resolution because we feel that: “I should be making this change in my life.” I always find myself wondering: is this really something that I can stick to? Am I committing to this resolution because I’m trying to better myself/those around me? Or do I feel the need to choose a New Year’s resolution because I should?

Let’s set aside the reasoning and focus on our daily lives for a moment. Our lives are hectic. Most of us wake up, hit the ground running, and have a daily agenda that overwhelms us to the point of questioning ourselves: “how can I possibly fit another task in today’s schedule?” The thought of cramming in another “chore” (ahem, all you gym-goers out there) is the root of what causes a lot of our New Year’s resolutions to fall to the wayside come spring.

What if we change our way of thinking and look at our New Year’s resolution as a way to “reconfigure” our lives? This idea could help assess exactly what is truly valuable in our daily schedule.

Whether your choice is aimed toward self-improvement, breathing new life into your brand, strengthening workplace relationships, reanalyzing your spending habits and savings strategy, or, simply, making better decisions with your time throughout the day, we look at the new year as an opportunity for a new chapter in our lives.

Here are a few tips to help you set yourself up for success:

  • Be Patient. I’m starting with this one because, although it may seem obvious, it’s the easiest to let slip away, which can lead to procrastination and, ultimately, your resolution coming unraveled.
  • Schedule It. There are so many tools out there today to help you stay on track and achieve your goals. Friends/family members, calendar alerts, alarms, smartphone apps, etc. are all fantastic (free) tools to help you stick to your resolutions.
  • Stay Positive. A positive outlook goes a long way, which can lead to a total change on your outlook on life. Positivity can lead to you remaining focused and obtaining your goal(s).
  • Track Your Efforts. This is an easy and effective strategy. Without knowing your starting point, how will you ever know if any progress has been made? This simple step provides tangible (or visible) proof that you’re achieving what you set out to do. No matter how big or small, progress is progress.

Try to think of yourself as a brand, an image, and a marketing tool. You wouldn’t want to think of yourself as someone who drags their feet, doesn’t commit, has trouble with reaching goals, and lacks organization would you? People depend on you. You depend on you.

A New Year’s resolution is a way to revitalize your brand (yourself) and apply your greatest effort toward improving your life or area that needs some extra attention and “polishing”. So, choose something and start doing. You’ll be surprised over what a simple resolution will do for your life.

Channel Communications, located in Towson, Maryland, enjoys solving marketing problems.  We can do it all – print advertising, branding and identify programs, direct response, marketing communications, websites, and online and digital marketing.

Call us for more information or with any questions you may have at 410-296-0697.