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Big banks have a major trust gap with the average consumer, according to a study. And that gap has created a marketing opportunity for credit unions and small banks.
Years after the Great Recession ended, Americans still blamed the big banks for the financial crisis, according to a study released in 2014 (see infographic below: Consumer Banking Insights Study).
Seventy-one percent of responding consumers believe those banks haven’t been held accountable for their risky behavior. Sixty-six percent are still angry and 47 percent of them prefer to bank at a local institution. These sentiments came to light in Harris Poll conducted in late 2013.