The next big ideas come from inspired people.
Where do you go for marketing inspiration?
If you have to think for a living, being inspired can be a problem. Ad agency executives, creative people, writers, business owners, architects, cyber-security experts – anyone dealing with information needs to be inspired to succeed, to innovate, to come up with compelling ideas and solve problems in order to get better at their profession and as a human being.
Three-pointers, home runs, goals all bring a crowd to their feet because inspiration finds a natural home at sporting events. Athleticism stretches the bounds of the ordinary to become extraordinary, and it’s in those moments when humans can seem to attain Olympian status.
Big banks have a major trust gap with the average consumer, according to a study. And that gap has created a marketing opportunity for credit unions and small banks.
Years after the Great Recession ended, Americans still blamed the big banks for the financial crisis, according to a study released in 2014 (see infographic below: Consumer Banking Insights Study).
Seventy-one percent of responding consumers believe those banks haven’t been held accountable for their risky behavior. Sixty-six percent are still angry and 47 percent of them prefer to bank at a local institution. These sentiments came to light in Harris Poll conducted in late 2013.