The next big ideas come from inspired people.
Where do you go for marketing inspiration?
Is your media plan working as hard and smart as it could this summer? While your 2017 media plan is likely well-mapped out, here are a few summertime considerations to potentially take advantage of:
Summer is a time to recharge, reset and find inspiration. As marketers, many of us have been head down and laser-focused on executing our Q1 and Q2 initiatives. With the first half of the year nearly behind us, summer presents an opportunity to reflect on progress against plan and consider seasonal adjustments and extensions. With a potentially lighter summer workload, now is an ideal time to strengthen your team and seek out opportunities to build your brand.