What are the Benefits to Companies Using Social Media?
Today, social media acts as one of the most important tools in a company’s arsenal. With social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube sporting their user-friendly interfaces, companies now have the ability to continuously manage and sculpt their “public profile” at their fingertips. All of this while instantly and conveniently being able to connect with hundreds of thousands of potential customers in their community. (more…)
Marketing Trends – How do you keep up?
“The only thing that is constant is change” – Greek philosopher, Heraclitus
Is it worth keeping up with marketing trends? Three words come to mind: Innovate or die. In today’s hyper connected world of online reviews and social media, consumers hold more power over your brand than ever before. It’s crucial that brands remain vigilant for emerging trends. We recommend a combination of traditional and digital strategies to stay competitive and relevant.